Premium bottled water brand Montbest will strengthen marketing activities linked to sports and culture

2024-06-12



Montbest, a premium bottled water brand, announced that it will continue its sports marketing activities by partnering with domestic professional sports clubs such as FC Seoul and Doosan Bears.

In May, Montbest agreed to form a partnership with professional soccer club FC Seoul to conduct joint marketing. Through this agreement, Montbest will provide Montbest bottled water to FC Seoul players and conduct various joint marketing activities. Earlier, it held a promotion for soccer fans who visited the stadium at the FC Seoul home game, and visited GS Champions Park, the team's practice ground, to reveal contents in which players experience brand products themselves, drawing attention.

Montbest then signed a joint marketing agreement with the Doosan Bears, a professional baseball club, for the third consecutive year and decided to provide Montbest bottled water in the Doosan Bears baseball stadium and the first and second division teams. This agreement was conducted to promote joint growth of sports culture and contribute to improving the quality of life of the people and creating social values.

Montbest is also actively engaged in cultural marketing. Since the COVID-19 pandemic made it difficult to access cultural contents, the company has been releasing contents containing live performances of artists and idols hidden in Korea. It has also been an official sponsor of the Korea National Ballet since last year to revitalize performance culture and popularize ballet.

Montbest, a premium bottled water brand, is making every effort to maintain taste and quality so that consumers can drink bottled water with confidence. Through strict water quality management, it has obtained a number of international certifications, including the American Hygiene Association NSF and the International Food and Safety Standard FSSC22000, and has been verified for its stability. In addition, it received the Superior Taste Award for four consecutive years by receiving three stars, the highest grade of the "2024 ITI International Food and Beverage Review," and received the "Gold Award" in the "2024 Monde Selection" food and beverage category, earning recognition for its water taste worldwide.

In addition, it is gaining popularity among young people by introducing "MontBest Blending House," which consists of tea with a subtle fruit scent on the basis of green tea and black tea, and kombucha with a refreshing feeling and freshness. It is made with the optimal blending recipe found by the tea master, and it does not contain sugars, so it is good to enjoy without burdening calories.


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Copyright © 2023 KOREA CRYSTAL BEVERAGE CO.,LTD. All Rights Reserved.


한국청정음료(주)

대표자 : 류장    I    사업자등록번호 : 127-81-12533

[본사] 서울특별시 강남구 언주로 30길 39, 린스퀘어 15층

[공장] 경기도 포천시 이동면 늠바위길 207-16

02-526-9800(본사)    I     031-532-4419(공장)

Copyright 2023. KOREA CRYSTAL BEVERAGE CO.,LTD. All Rights Reserved.